Adobe Digital Marketing - Webinar Wednesdays

The Adobe® Digital Marketing Suite offers an integrated and open platform for online business optimisation, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimise customer acquisition, conversion and retention efforts as well as the creation and distribution of content.

Join us for our Webinar Wednesday series where Adobe digital marketing experts will share tips and techniques on how to overcome the most complex digital marketing challenges and drive significant business value.

Marketing Attribution – How to make your marketing more effective

Michael Plimsoll, Industry Marketing Director, Adobe

11.00 BST 11 July 2012

Online customer journeys are complex and intricate, often involving multiple steps and touch points over long periods of time. Interactive Attribution Modelling is a key measurement strategy that provides a deeper understanding of these journeys and the impact each channel has on the path to conversion. By utilising Attribution Modelling, marketers are able to drive improvements in media efficiency and increase performance across their digital channels. Despite these benefits though, many organisation are yet to fully leverage Attribution Modelling and are not realising the true potential. Join this session to learn how you and your organisation can start to realise the benefits from this key measurement strategy.

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Marketing Attribution – How to make your marketing more effective

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